CHM takes a solid approach to managing efficient, profitable and guest friendly properties. The services CHM provides are as follows:
	Business Plan:
	CHM begins by creating a business plan for each hotel. This is the property’s strategy for success. It includes a realistic operating budget, capital improvement budget, and sales and marketing plan.
	Operations:
	CHM establishes and carefully monitors meaningful cost controls. Rates are structured, checked daily by our Revenue Manager, and changed as market conditions warrant. Rate maximization via yield management is an integral part of the operations strategy. Payroll is analyzed daily, energy costs controlled, preventative maintenance programs established, and standards manuals are utilized by property management.
	Sales & Marketing:
	CHM places special emphasis on a strong and effective sales & marketing team. We work with managers to improve their relationship with their sales team. We also assess sales techniques and training to ensure the sales staff can handle difficult markets and close sales. Marketing dollars are carefully allocated and accurate market segment tracking is reviewed to assure wise investments. Sales and Marketing also handles all advertising, including direct mail, print media, radio and billboards.
	Accounting:
	CHM stresses accurate results delivered on a timely basis. We prepare monthly and rolling twelve reports for our clients that analyze past and present performance. The monthly financial statements include balance sheets, cash statements, and income statements. Our VP of Accounting will take the time needed each month to explain how your hotel is doing.
	Personnel:
	A hotel’s manager is vital to its success. CHM takes pride in being able to find and keep talented, competent managers. This reduces employee turnover and training costs. Most importantly, CHM finds the best candidates for all operational areas. And the company is up-to-date on all federal regulations such as ADA, OSHA and Cobra.